What is BeReal?

How BeReal is changing the way we use social media.

Just when you’ve finally grasped the concept of TikTok, there’s a new social media network in town and it’s taking the industry by storm…

BeReal prides itself on its users being able to authentically express themselves and encourages them to, well, ‘be real’. Stepping away from the artificial landscape and rigged algorithms of social giants such as Instagram, Snapchat and YouTube, the new platform doesn’t give its users enough time for any of that.

Every day, BeReal users are notified simultaneously of a 2-minute window to capture and share their photos. It takes photos from both front and rear cameras and the app even calls you out if you post outside of those 2 minutes, so there’s no hiding! Instead of focusing on ‘picture perfect’ content, this sees a feed of raw selves and seemingly mundane day-to-day lives. They can even react to others’ posts using ‘photo-reactions’. An impressively simple social media concept.

Over the past few years, TikTok laid the stepping stone for more raw and real content which turned into the fastest growing social media platform of all time. BeReal seems to have hit a good balance of utilising this trend but with an entirely different concept – take note Instagram!

So how is this turning the industry on its axis?
In a digital world full of false perfectionism, BeReal is going against the grain. It’s been named the ‘Anti-Instagram’, ‘the antidote to social media’, ‘an unfiltered Snapchat’ and ‘a more visual form of Twitter’, to name a few.

Throughout the years, social media has gained a bad rep for causing low self-esteem and isolating users from reality. BeReal attempts to reverse that by bringing everyone together at one time, introducing a sense of community. It’s a similar effect to that of the popular online word game, ‘Wordle’, in the way it gives people a mutual daily ‘ritual’ and topic of conversation to discuss. Both platforms are time-sensitive, giving users that extra push to engage. These two examples alone show a clear shift in the way we are communicating online.

What does this mean for users?
The app is already switching up perceptions of social media. BeRealers aren’t in control of when and how they post and their profiles mirror that. Gone are the highlight reels of life’s best moments and in are the daily commutes and messy morning hair. For some, it could be their worst nightmare but for others, it’s empowering and liberating. The community aspect gives the app another edge, making their users feel a part of something bigger.

Whether you love it or loathe it, the fact that BeReal is climbing higher up the social media charts shows it’s fulfilling a need amongst social media users, specifically Gen Z.

What does this mean for brands?
Although very few brands have taken the plunge into BeReal and the app has no plans to incentivise and incorporate ads, there are many ways the platform can be used to amplify exposure, personality and tone of voice:

  • Encourage and enhance brand authenticity: Posting at a different time every day will help switch up your content and show different sides to your brand. For example, this may encourage real-time behind-the-scenes content – the good and the bad.
  • Opportunity to revive brand personality: Social media managers and CEO’s alike can use the platform to showcase a bit more of their personalities, giving insight into their relationship and journey with the brand. Have some fun and turn it into a bit of a meme!
  • Start new conversations and fuel communities: Imagine if everyone got their BeReal notification when the winners of Love Island were announced. Millions of authentic visual reactions would flood our newsfeeds, encourage new online conversations and feed existing communities. That’s one way to boost brand exposure!

We’ve really enjoyed watching BeReal grow, so here’s a few of our favourite BeReal’s to date:

Social Media image sizes 2022

Social Media Image Sizes for 2022

It’s hard to believe that social media has been around for over a decade! As platforms like Facebook, Instagram, and LinkedIn continue to evolve, so do their image sizing requirements. So, what will social media image sizes look like in 2022? Keep reading to find out!

Instagram Sizes

Twitter Sizes

Facebook Sizes

LinkedIn Sizes

Pinterest Sizes

Youtube Sizes

TikTok Sizes

Instagram is a great to share your photos and videos with your ideal customers. Try using Reels and stories to really connect with your audience in 2022.

Twitter has just announced that they will be expanding their functionality and adding new features throughout 2022. Make sure you clearly define your brand or business on the platform, while still being part-of mainstream Twitter culture!

User generated content is a huge part of the social media landscape, and it’s an important tool for any business looking to enhance their 2022 strategy. When you use user generated content in your publishing routine – whether as one post or across multiple platforms like Facebook -you can share authentic information that resonates with customers while reinforcing relationships; potentially even reducing production costs!

Incorporating visuals and other engaging content on your LinkedIn Page will make it more interesting for viewers. Caring about what you’re posting makes a world of difference in how many people follow, subscribe to emails or engage with the post itself!

Pinterest is an incredible platform for inspiration and discovery. You might be tricked into thinking that their audience resembles the tireless feed-scrollers of Facebook or Instagram, but you’d be wrong: pinners are a ready-to-shop audience.

YouTube influencers — called “creators” — are growing every year. YouTube reported a 50% year over year growth in the number of creators earning over $10,000 per year. With over two billion views each day, it’s no wonder that YouTube has become an attractive place with high earning potential and lucrative ad spots available on channels like these!

TikTok has hit 1 billion active global users, an indication that the short-form video app is here to stay. TikTok is cued to surpass the likes of Facebook, Instagram, and Snapchat moving into 2022 which means your business needs to be up to date on the latest TikTok Strategies. 

Now that you have all the image sizes you need, it’s time to plan your content! Here’s 40 Rate Good Content Ideas to get you started.

40 Content Ideas

40 Rate Good Content Ideas To Post On Social Media.

In a world where content is king, brands must consistently deliver engaging social media content in order to stay relevant and ahead of the competition, whatever the channel.

These days, it’s not enough just to have a social media presence. Hashtags have lost their power, attention spans are getting shorter, and you’re probably more likely to reach more people shouting out of your office window than posting organically on Facebook.

Brands need to follow trends, add value and post with purpose. That’s why to help make things easier, when you’re in creative rut, we’ve put together a list of 40 rate good content ideas to post on social media.

  1. Go behind-the-scenes
  2. Recreate a TikTok trend
  3. Tell a personal story
  4. Introduce your team members 
  5. Host an #AMA (Ask Me Anything)
  6. Post a how-to or tutorial
  7. Ask a question
  8. Post a poll
  9. Run a giveaway
  10. Share a quick tip
  11. Showcase user-generated content
  12. Post a #ThrowbackThursday
  13. Share a fun fact or stat
  14. Show someone using your product
  15. Run a takeover
  16. Go live
  17. Repurpose your own content
  18. Celebrate a national day
  19. Share industry news
  20. Make a meme
  21. Share a playlist or podcast
  22. Show your product in a surprising situation
  23. Make a slow-mo video
  24. Ask your followers for advice
  25. Fill in the ______ post
  26. Congratulate someone on an achievement
  27. Tease a new product release
  28. Post a customer review
  29. Team up with another brand
  30. Conduct an interview
  31. Post a challenge
  32. Post a job
  33. Share a milestone
  34. Share an infographic 
  35. New team member announcements
  36. Promote an upcoming event
  37. Ask for customer feedback
  38. Share a blog post you wrote
  39. Give a shout-out to your partners
  40. Thank your followers

EAT. POST. REPEAT.

Choosing the right influencer

When deciding on an influencer to represent your brand, research is everything. With so many social media influencers to choose from, it’s no wonder why 70% of marketers are having a tough time deciding! 

Before taking the plunge, it’s important ask yourself the right questions.  

1. What’s my budget? 

While the cost differs from influencer to influencer, we generally use the £100 per 10k followers rule. Many influencers, (depending on their size), often provide their services free of charge in return for the products or services they’re promoting. It’s good to keep an open mind when negotiating with influencers, as it’s likely a middle-ground can be achieved. 

Get more bang for your buck by offering incentives through the influencer you partner with. Giveaways, competitions and discounts are all great ways to drive more traffic to your website and increase sales. 

2. Who am I trying to reach? 

As with any marketing campaign, identifying who you want to reach is essential. If you’re considering working with an influencer, ask for their media kit and dive into the demographics. Who are their followers? Where are they located? What are their interests? Are they potential customers? Reaching 100,000 people on Instagram is great, but if they’re not the right 100,000, what’s the point? Make sure your target audience overlaps with theirs.  

3. Does your target audience ENGAGE with the influencer? 

A key indicator of good engagement is an influencer’s engagement rate. This can be calculated by adding up the number of engagements from a single post and dividing it by their number of followers. You then times this number by 100 to get your engagement rate percentage. If the engagement rate is over 3.5% you’re on to a winner! But don’t just look at the numbers, read the comments and see who’s engaging with their content.  

4. Does the influencer reflect your brand’s values? 

Before you answer this question, ask – what are your brand’s values? If your brand was a person, would they be friends with the influencer? Do they have the same interests? Yes metrics are important, but if your values don’t align with theirs, it might be detrimental to your brand’s reputation. On the other hand, if you’re looking to change brand perceptions and reach new customers, it might be worth looking at influencers outside your current audience. 

5. Are they authentic? 

Put yourself in your customer’s shoes. Does their content feel false, staged or too commercial? If so, they’re probably not right for you. In fact, many studies show that consumers trust influencer messages more than brand messages, leading to believe that the more genuine/less commercial the influencer appears, the more influential they’ll be. In any case, when working with an influencer, give them the freedom to post and express themselves naturally. After all, authenticity equals trust, and trust equals brand loyalty. 

For more information on finding the right influencer for your brand get in touch with us today for a free consultation.

Mental health & social media

Whilst social media acts as a source of inspiration, connecting people across the globe, it also has the ability to become potentially harmful to your mental health. Studies show that extensive or ‘misuse’ of social media can lead to anxiety, depression, sleep deprivation and low self-esteem.

Here are our 5 top tips to encourage a positive experience and look after your mental health on social media:

1. Only follow accounts that make you feel good

If you notice that you’re comparing yourself to others or often feel disheartened by posts when scrolling, this could be a sign of unhealthy use. The good news is that you can control exactly what you want to see on your feed by actively monitoring who you follow and interact with. Simply unfollow those accounts that consistently affect your mood, even if it’s temporary. If you don’t wish to unfollow someone at the risk of hurting their feelings, you can instead ‘mute’ them on Instagram, ‘hide’ them on Twitter or ‘unfollow’ them on Facebook.

2. Block out negativity

If you sometimes receive negative comments or encounter bots on your posts, you can easily manage these. Instagram has recently introduced a tool where you can select and block multiple comments at once. To avoid potentially harmful content from others, Twitter has a mute feature to block words, hashtags, phrases and even emojis from appearing on your feed. 

3. Monitor your screen time

The average person spends around 2 hours a day on social media platforms. To avoid unnecessary overuse and ensure that you use your time online more productively, it’s a good idea to become aware of how much time you’re regularly spending on various platforms. With the latest iPhone update, you can easily track this as well as set time limits across platforms to get notified of your usage throughout the day.

4. Don’t believe everything you see

Keep in mind, people don’t just post the best moments of their life, they post the best photos from that particular moment. It’s healthy to remind yourself that not all posts depict reality – you never see anyone posting mundane tasks such as taking the bins out!

5. Be kind on social media

In an online world of bots and trolls, you can benefit from being a positive influence online and by showing kindness and support. Why not reach out to someone who deserves some words of encouragement today, share an inspiring post or introduce your friend to an account you love.

For more ways you can improve your mental health, visit www.mentalhealth.org.uk

Social tips for the leisure industry

As lockdown lifts and the leisure industry ramps up for summer, many UK attractions are preparing to welcome visitors back (hopefully for the last time).  

 In the coming months, competition is likely to heat up as more Brits choose to go on staycations and visit local attractions, creating new opportunities and challenges for places like zoos, theme parks and museums. 

 When can businesses and venues reopen?

Here are a few tips we’ve learned along the way while doing social media marketing for Clip ‘n Climb, the UK’s leaders in fun climbing.

Safety first!

When you communicate your safety measures, you encourage people to pre-book. Use images, videos and reviews to highlight your safety measures and reassure your customers. Your safety measures could act as a competitive advantage in the coming months.

Share your reopening plans with loyal customers

Jump start your business by reengaging with loyal customers via social media, email marketing or your blog. Get your customers excited by sharing your excitement (while keeping safety as the priority).

Keep the momentum going

Reopening day is just the beginning. Incorporate user-generated content into your social strategy to remind people you’re open without being too salesy. Showing happy customers enjoying their visit is a great way to build trust and attract new customers.

Do something special

If you’ve got the budget, why not run a special offer to entice your customers back. Some ideas might be a ‘buy one get one free’ offer, discount code, or free add-on. Everyone loves a freebie!

Run local ads on social media

Get the word out about your reopening by running targeted ads on social media. While organic content is great for driving engagement, paid ads are highly effective at driving sales.  

Need help promoting your reopening? Get in touch with us today for a free consultation. We’d love to help!  

Why hire an agency?

To outsource, or not to outsource, that is the question.  

If you’re considering hiring a social media agency for your business, you’ve come to the right place. With 2021 set to be a huge year for social commerce and influencer marketing, now is a great time to start planning your social media strategy. 

1. Time Saving

While it only takes a few seconds to post a photo on Instagram, creating high-quality, sharable content that is optimised for engagement and visibility can take time. Not to mention, recruiting influencers, designing graphics and running ad campaigns. Hiring a social media agency allows you to spend time on what you do best. 

2. Tricks & Tips

Social media marketing has come a long way since the days of randomly boosting posts and now, thanks to social media algorithms, your organic posts are only seen by 5-10of your followers! A social media agency can help you target the right people through both paid ads and organic content, whatever your budget might be. For example, we recently generated £400 worth of bookings from a £30 Facebook ad. Not too shabby!  

3. Dedicated Team 

When you a hire a social media agency, you’re not just getting one person, you’re getting the combined experience and expertise of a whole team! Take us for example, behind each of our clients is a content writer, graphic designer, campaign planner and strategic marketer. Why settle for Captain America, when you can assemble all of the Avengers! 

4. An Objective Approach

Many businesses often fall into the trap of creating content that’s important to them, instead of what’s important to their audience. A good social media agency will look at your business objectively to ensure your content resonates with your audience and delivers results for your business. After all, it’s always good to get a second-opinion. 

5. Access to Tools

Hootsuite, Later, SendibleCanva, InDesign – the list goes on and the cost goes up! By hiring a social media agency, you will benefit from the use of their scheduling, reporting and creative tools – saving you hundreds of pounds each month.  

Thank you for reading our blog post. If you’re looking for help with your social media marketing, feel free to get in touch with us.