Kate Johnson

Industry analysis, customer satisfaction, new business.
After working client-side for 5+ years, Kate knew there was a gap in the market when it came to exceptional agencies. That’s why in 2018, she founded CommuniKate Marketing, before rebranding to Rate Social in 2019. 

With past B2B and B2C marketing management and strategy experience, Kate is often found creating client strategies and leading the team (failing that she’s subjecting the office to her bad music taste).

Rich Whiston

Account management, videography, brand partnerships.
Rate Social’s oldest and tallest. As our Campaign Marketing Manager, Rich delivers meaningful and results-driven campaigns for our clients, ensuring everything is on brand, on message and on point.

Rich has worked in marketing for over 10 years and specialises in social media strategy, content development and paid social.

Izzie Ludbrook

Account management, head of design, influencer management.
With an eye for design, a mind for marketing and her own creative flair, Izzie is our Swiss Army Knife; adaptable to every situation.

With plenty of experience in tourism marketing, Izzie’s all about creating inspirational, desirable and shareable content. Our very own TikTok expert loves hopping onto relevant trends and going the extra mile to elevate a brand’s presence on social.


Kaden Carmichael

Graphic design, video editing, animation.
The youngest of our brood, our kid, Kaden is our design extraordinaire. With a talent for 3D modelling, his tech-savviness puts us oldies to shame.

Kaden’s responsible for bringing the team’s wild ideas to life through creative design and motion graphics. A whizz in Adobe CC and Cinema4D sees him turning even the simplest of briefs into a modern work of art.